Hey! I’m Andy




I am a powerhouse.
The business maverick with capital A.

I am born to be real and
I am destined to share my courage with the world.

“Everything you want, is on the other side of fear.

This is me, Andy!
The real me talking to the real you.
I’ve been there too, I see you – life wasn’t easy on me either.
Heck, It taught me to take responsibility for myself at a very young age. The world ain’t all sunshine and rainbows.

When I was 17, I took one of the hardest decisions in my life.
I stopped at school, and I left my home.

There was no plan. There was no support. There was only me.

It took guts. It took courage. It took belief.
And 1 powerful decision:I am worthy enough of creating and living the life I want’.

Taking powerful decisions without knowing where you’ll end up is scary. At the same time, it brings you off the sideline, into a game of life most people will never know.

So, my degree got swapped for a crystal-clear plan, unwavering belief, courage, perseverance, and action.

Everything I did, came with a grain of boldness. It still does. (Maybe you’ve missed seeing me dancing in my stories and high-fiving myself every day? Told you – I’m bold.)

Life brings its challenges and I have been surprised about how much strength we, human beings, have inside of us.










From having no degree at all to having worked for top-tier international brands across Europe.
From leaving the house at the age of 17 to currently living with my mom in our fabulous apartment.

I am undeniable proof that

Traditional rules were made to be broken.


Read more about me in this Bloovi article.




Conquer your world with your game plan in your hands and that unwavering belief in your heart, mind and behavior. 

“Be your own cheerleader,” he laughs. “You have to fully believe in yourself every day, in what you do and what you want to achieve. Give yourself pats on the back and don’t let the opinions of your parents, partner or friends get you down. Without that unwavering belief in yourself, you won’t succeed.”

Read the Dutch article on Bloovi.be

Belief eats strategy for breakfast.

I want you to know what some of my beliefs are. Because those are the ones you will be immersed in during our time together.

First of all, you’re not stuck.
No, you are not. You believe those limiting beliefs. As soon as we get in action, you become and own your unwavering beliefs.

Second, being an entrepreneur requires having a feeling of ownership. Excelling in being, feeling and doing. I know – it doesn’t sound sexy. Becoming an unstoppable entrepreneur isn’t for the faint-hearted. It takes courage, dedication, failure and discipline. Don’t worry, I’ll turn your fear into focused action. Now that’s sexy.

Third, I believe your business is a tool that you use to create the life you want. Not the other way around. You want a pink Mercedes? I’ve got u. You want to buy that villa in Ibiza? You got it, because I’m about to buy mine in Malaga.

Fourth, I think you’re probably dreaming too small.
A villa in Ibiza? How about a VILLAge? How about a pink Mercedes for your mom, your sister, yourself and your best friend?

Andyway, you get the gist:
We identify what you truly want – we make a plan – I get you in action mode – you will achieve.

Primary school - 1989
Primary school - 1989
Who didn't love becoming 16? - 2000
Who didn't love becoming 16? - 2000
My last corporate job, doing what I envisioned to become - 2017
My last corporate job, doing what I envisioned to become - 2017

Know the rules. Then remake the rules.

My philosophy

It’s my mission to redefine the face of entrepreneurship. Doing everything on your own, being superman or superwoman is for the past. Say hello to being the real you, daring to be vulnerable, embracing your fears, and asking for and getting the support you need.

My work is devoted to sharing resources and tools to foster your self-worth and to go after what you really want. Because believing in your worth enough to persist in doing what is best for your business is the new black. It’s about the relationship you build with yourself. 

You will succeed. I am all about breaking the rules, challenging the status quo and constantly making new and powerful decisions to keep moving forward. I am with you every step of the way.

Laure Oomens
Your copy mentor | locowriting.com

And he was there, every step of the way, helping me or introducing me to the right people when I needed it.

“But you keep yourself so small! What do you really want? For yourself?” was one of the first things Andy said to me. My mind went blank as I felt the tears stinging. I knew very well what I wanted for my clients. But for myself …?

Andy’s razor-sharp questions put his finger on the sore spot(s). I had a nice well-run business, but I was cruising on autopilot, without knowing where to go and without GPS. In a small plane that no longer really felt like mine.

He pushed me (lovingly, but hard enough :D) to learn to listen to my heart first and only then to my head. To break out and do what I wanted to do: experiment. To make an impact. To fulfill my childhood dream and write my book. I’m too big to fit into one box, he made me realize. And he immediately spurred me into action: “Make a plan! Get up with it and go to sleep with it! Change your approach, but not your goal!”

And so it happened: January 9, my first Co-Create workshop was a reality. And he was there, every step of the way, helping me or introducing me to the right people when I needed it. Everyone needs an Andy, really.

This brings me to you.

Become an Unstoppable Insider.
Through my insights, I am in this to make a difference.
So you cut through the nonsense, rethink your competition and create your own set of rules. Sign up for exclusive content and stories Andy doesn’t share anywhere else.